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Corporate
Video
Using video within your organization creates an image of a modern,
forward-thinking company in a technological age. Employees and customers
respond to video presentations because they are accustomed to receiving
information through the medium of television. Video can demonstrate
a process or illustrate an idea with greater clarity than would
be possible in a classic lecture setting. Because the video is prepared
in advance, both the accuracy and uniformity of the content is guaranteed.
A video can transport the audience to a location or a time other
than the present, enabling them to see events or processes that
cannot readily be reproduced in a training session or meeting.
Many
companies use video for new employee orientation, annual benefits
package updates, introduction of new techniques or processes, and
annual meeting reports. Some companies prepare their periodic employee
newsletter on video, playing the tape in break rooms, lunch rooms,
or on internal computer networks.
A
number of major corporations record their annual shareholders meetings
on videotape. In addition to providing a legal record of the proceedings,
the videotape can be reviewed and critiqued as part of a management
development program and can be excerpted and mailed to shareholders
unable to attend the meeting in person.
Recently
we have assisted several corporations in arranging multi-site annual
meetings with live video inserts from distant cities (or countries!)
integrated into the meeting agenda. Television makes it possible
to include in the meeting presentations by executives based in other
cities, or to enable participation by off-site employees without
leaving their operational base, giving the meeting a truly national
(or international) flair. Two-way video enables participants in
widely separated locations to talk face-to-face.
If
you have specific questions we would love to talk with you. Some corporate
video clients include:
- Signet
Bank
- B.I.
Chemicals
- Carpenter
Co.
- International
Mission Board
“From
script to screen and everything in between.” Contact us for
a quotation on your next project: Dave DeBarger: Director of Creative
Services at
or call (804) 560.8160.
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