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Return to Corporate Sponsorship

Corporate Sponsorship: Why Television (WCVE/WHTJ)
Association with Excellence
According to a recent Roper ASW study, PBS is one of America's most powerful media brands. Your corporate message on Thirteen associates you with the most respected and revered programming on television. 1

Enhanced Corporate Image
Marketing with public television can build your brand and corporate image. Research has shown that:

54% feel that companies that fund PBS have a commitment to quality and excellence
52% feel more positive about a company that supports PBS
40% would choose to buy a product from a company that supports PBS. 2

Less Clutter
The non-commercial environment of public television provides greater impact for your corporate messages. With a maximum of 5 minutes of non-programming material per hour -- compared to an average of 16 minutes on broadcast and cable networks -- your message stands out. 3

Learn more about Corporate Sponsorship opportunities on the Community Idea Stations by selecting an option below:

1 Roper ASW Brand Asset Evaluation, February 2005
2 Harris Interactive SG/PTC 2005
3 TNS Media Intelligence, April 2005

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